Privacy Policy

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Last updated: September 2026

Puppy Steps Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit www.trainedpuppy.co.uk, contact us through the website, or otherwise interact with us through the website.

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1. Who We Are

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The data controller responsible for your personal information is:

Puppy Steps Ltd
Registered in England & Wales
Company No. 16614508
Registered Office: 39 Walesmoor Avenue, Kiveton Park, Sheffield, S26 5RF

Email: sales@puppysteps.co.uk

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2. Information We Collect

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Information you provide to us

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When you contact us through our website, we may collect information including:

• your name;

• email address;

• telephone number;

• information you provide in your message or enquiry; and

• any other information you choose to provide to us.

If you become a site member, we may also process information associated with your member account. Site membership is currently subject to approval by Puppy Steps.

Please avoid including sensitive personal information in website enquiry forms unless it is necessary for your enquiry.

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Information collected when you use our website

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When you visit our website, certain technical and usage information may be collected automatically. This may include:

• IP address;

• browser and device information;

• pages visited;

• approximate location derived from technical information;

• referring website or search source;

• date and time of visits; and

• information about how visitors interact with the website.

Some of this information is collected using cookies and similar technologies. Non-essential analytics and advertising technologies are controlled through our cookie consent system.

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3. How We Use Your Information

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We may use your personal information to:

• respond to enquiries and communicate with you;

• provide information about our services;

• take steps at your request before entering into a contract;

• provide services where you subsequently become a Puppy Steps client;

• operate, maintain and secure our website;

• understand how visitors use our website;

• improve our website, services and visitor experience;

• prevent misuse, fraud or security threats; and

• comply with legal and regulatory obligations.

We do not sell your personal information.

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4. Our Lawful Bases for Processing

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Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on:

Contract and steps before entering into a contract
Where you contact us about using our services, we may need to process your information to respond to your request and take steps towards providing those services.

Legitimate interests
We may process personal information where necessary for our legitimate business interests, including responding to general enquiries, operating and securing our website, maintaining business records and improving our services, provided those interests are not overridden by your rights and interests.

Consent
We rely on consent where required, including for non-essential cookies and similar technologies. You can withdraw or change your cookie consent at any time through the cookie settings available on our website.

Legal obligation
We may process information where necessary to comply with a legal or regulatory obligation.

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5. Cookies and Analytics

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Our website uses cookies and similar technologies.

Cookies that are necessary for the operation, functionality or security of the website may be used without optional consent where permitted by law.

For non-essential technologies, you can choose whether to consent through the cookie banner displayed when you first visit the website. You can accept all, deny non-essential technologies, or manage your preferences.

We currently use the following services:

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Google Analytics / Google Tag

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We use Google Analytics through Google Tag to understand how visitors find and use our website. This can include information about pages viewed, interactions, devices, browsers and traffic sources.

Google Analytics is treated as a non-essential analytics service and is subject to the choices you make through our cookie consent system.

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TWIPLA

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We use TWIPLA (Visitor Analytics) to help us understand website usage and visitor behaviour.

TWIPLA is categorised as an analytics service and is subject to your cookie consent choices.

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YouTube

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Some pages may contain YouTube video content. YouTube is a third-party service and may use cookies or similar technologies when its services are enabled.

Our cookie consent system categorises the YouTube video-player service as an advertising service and controls it according to your consent preferences.

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Cookie consent

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We use Usercentrics for Wix to manage cookie and tracking consent on our website.

You can change your preferences using the cookie settings available on the website.

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6. Wix

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Our website is built and hosted using Wix.

Wix provides website hosting and related services that may process information on our behalf in connection with operating the website, website forms, site membership, security and other website functionality.

Where third-party service providers process personal information for us, we expect them to handle that information in accordance with applicable data protection requirements and their contractual obligations.

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7. Sharing Your Information

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We may share personal information where necessary with organisations that provide services to us, including:

• our website hosting and technology providers;

• analytics providers;

• professional advisers where necessary;

• service providers involved in operating our business; and

• regulators, law enforcement agencies, courts or other authorities where required by law.

We do not sell or rent your personal information to third parties.

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8. International Transfers

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Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we rely on the safeguards required by applicable UK data protection law, where necessary. These may include UK adequacy regulations or approved contractual safeguards.

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9. How Long We Keep Your Information

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We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and business requirements.

The length of time information is retained depends on its nature and why we hold it.

For example, an enquiry that does not result in an ongoing client relationship may not need to be retained for as long as information forming part of our business, contractual or accounting records.

Analytics and cookie information is retained according to the settings and retention periods applying to the relevant services.

We periodically review the information we hold and delete or anonymise information when it is no longer reasonably required.

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10. Your Data Protection Rights

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Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:

• request access to personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to erase your personal information in certain circumstances;

• ask us to restrict how your information is processed in certain circumstances;

• object to certain processing;

• receive certain information in a portable format where the right to data portability applies; and

• withdraw consent where we rely on your consent.

You have the right to object to processing based on our legitimate interests in certain circumstances.

Not every right applies in every situation.

To exercise your rights, contact us at sales@puppysteps.co.uk.

We may need to confirm your identity before responding to a request.

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11. Complaints

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If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint and the ICO's current contact details are available from the Information Commissioner's Office website.

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12. Third-Party Links

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Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by those organisations when you visit their websites.

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13. Children

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Our website and services are not directed specifically at children and we do not knowingly use the website to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us through the website inappropriately, please contact us.

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14. Security

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We take reasonable steps to protect personal information against unauthorised access, alteration, disclosure or loss.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

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15. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes to our website, services, technology providers or legal requirements.

The latest version will be published on this page and the date at the top will be updated.

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16. Contact Us

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If you have questions about this Privacy Policy, how we use your personal information, or would like to exercise your data protection rights, please contact:

Puppy Steps Ltd
39 Walesmoor Avenue
Kiveton Park
Sheffield
S26 5RF

Email: sales@puppysteps.co.uk